We help small businesses with their Digital Marketing efforts. From websites to analytics, we help you tell your story.
What is Digital Marketing?
Traditional marketing is very interruptive and broadcast heavy, (e.g. TV commercials and print ads). Digital marketing helps a business (of any size) engage with customers through real-time interactions (e.g. on social media and website comments).
Unlike traditional marketing activities, digital tactics offer data and insights in real-time, allowing for greater flexibility when running a campaign.
Browse through our services below to learn how we can help your business make the most of your digital channels.
Responsive Web Design
Customers today expect a business’ website to be visually appealing, easy to navigate and responsive (to look the same on any device). If your website has become dated, it may be driving customers away.
We work closely with clients to identify who their audiences are, what information they want to feature on their website and help them establish conversions. All of our clients’ sties are responsive, secure and optimized for search.
SEO (Search Engine Optimization) is the process of optimizing your website so that your site can be found via Google searches. While many consultants promise immediate results, the truth is that SEO takes time and is a continuous process.
We bring best practices to our clients, tried-and-true tactics that bring results. Beyond keywords, we work to establish SEO strategies that include both on-page and off-page tactics.
Social media offers businesses the opportunity to engage with customers in a way that’s never been possible before. A solid social media strategy is more than just starting a Facebook page and posting about your latest sales offers.
We work with our clients to ensure they are on the right social media platforms for their business. We help establish meaningful goals (beyond acquiring new followers) and help turn fans into buyers.
Email marketing is a fantastic way to grow your business. For many people, it’s their primary way of communicating and their preferred way of communicating with a business.
Email marketing is more than sending out newsletters. We help our clients develop a solid email marketing strategy which includes CRM (Customer Relationship Management), contact list segmentation and automation.
Advertising options in the digital space offer businesses extensive options to reach the right people. Businesses today can reach 10,000 people with as little as $20 on Facebook.
Google Ads, remarketing and sponsored social media posts are all available options for businesses looking to expand their reach. We help our clients with every aspect of their online campaigns. From research to creative to reporting, we take care of it all.
One of the greatest advantages of digital marketing is the ability to capture data. Whether its website analytics or email marketing stats, there is so much data available to a business.
We help our clients make the most of their data by reviewing the information they have available and creating reports and dashboards that are meaningful to their bottom line.
Part of every business plan includes identifying who the businesses’ primary audiences are and how to reach them. A content strategy is a key counterpart to a business plan. A content strategy allows a business to deliver the right message to the right people at the right time.
We work with our clients to clarify who their audiences are and brainstorm the type of content that will resonate. Each piece of content a business creates should be measurable and align with the business’ overall goals.
Our experience has shown us that beautiful, functional websites need to have solid hosting. That’s why we host all of our clients’ websites on FlyWheel.
FlyWheel offers free Security (SSL) certificates, daily back-ups and fantastic support. With FlyWheel, we know our clients’ sites are always running fast and performing well.