Canadian Partnership Against Cancer
Liz is the Digital Marketing Officer at the Canadian Partnership Against Cancer. The Partnership is an independent organization funded by the federal government to accelerate action on cancer control for all Canadians. Liz’s role is a new one to the organization.
Liz is responsible for digital marketing strategies (including providing guidance on social media and SEO) as well as developing and implementing a web measurement framework.
Some of the projects Liz has been involved with thus far include helping with the social media amplification for World Cancer Day, running a social media campaign during Colon Cancer Awareness Month as well as writing blog content.
- Created and implemented the organization’s Digital Marketing Strategy
- Created a web measurement framework
- Lead a review of email newsletter usage and best practices
- Provided workshops to colleagues on Search Engine Optimization