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Yes, Boring Brands Can Use Social Media Too

Yes, Boring Brands Can Use Social Media Too

by Liz Da Ponte | Marketing, Social Media

Resistance to social media has been one of the most common issues I’ve faced in my career as a digital strategist/marketer. The term social media is often greeted by rolling eyes. In my experience, people associate Twitter and Facebook with cat videos. Trying to...
Google Analytics Updates Terminology Keeping Digital Marketers on their Toes

Google Analytics Updates Terminology Keeping Digital Marketers on their Toes

by Liz Da Ponte | Analytics, Marketing

Image credit: Courtesy of Google Analytics+ Fewer areas of working in the digital space produce as many questions as analytics. Everyone wants to see metrics, to be able to quantify a campaign’s success using the traffic generated on their website – or via their...
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