by Liz Da Ponte | Marketing, Social Media
Resistance to social media has been one of the most common issues I’ve faced in my career as a digital strategist/marketer. The term social media is often greeted by rolling eyes. In my experience, people associate Twitter and Facebook with cat videos. Trying to...
by Liz Da Ponte | Analytics, Marketing
Image credit: Courtesy of Google Analytics+ Fewer areas of working in the digital space produce as many questions as analytics. Everyone wants to see metrics, to be able to quantify a campaign’s success using the traffic generated on their website – or via their...
