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Google Analytics Updates Terminology Keeping Digital Marketers on their Toes

Google Analytics Updates Terminology Keeping Digital Marketers on their Toes

by Liz Da Ponte | Analytics, Marketing

Image credit: Courtesy of Google Analytics+ Fewer areas of working in the digital space produce as many questions as analytics. Everyone wants to see metrics, to be able to quantify a campaign’s success using the traffic generated on their website – or via their...

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