by Liz Da Ponte | Advertising, News
Heineken’s latest ad Heineken proves that brands can in fact make political and social statements without causing a PR disaster. You’ll recall that just a few short weeks ago, Pepsi rolled out an ad featuring Kendall Jenner taking part in a march. That ad was heavily...
by Liz Da Ponte | News, Advertising, Social Media
File this under, “What were they thinking?!” Pepsi’s latest commercial hit the airwaves yesterday and the backlash was immediate. The commercial was seen as tone-deaf for having borrowed images from recent Black Lives Matter protests. The ad featured Kendall Jenner, a...
by Liz Da Ponte | Advertising, Marketing
Torontonians are a fickle bunch. We like to imagine that we’re laid back and relaxed, but really, we’re not. Everyone thinks their neighbourhood is the best, the most chilled out, the one with the most benefits. East End vs West End is a common discussion amongst...
by Liz Da Ponte | Advertising
Always, the feminine product brand from Proctor and Gamble, has a new ad campaign out around the theme of “Like a Girl.” The first ad challenges the use of the playground taunt and aims to raise awareness of the impact of the phrase on girls as they go...
by Liz Da Ponte | Advertising
I don’t really notice ads much anymore. I have extensions installed in my browser that help block ads from ever being loaded onto a page. While I’m out and about, I tend not to give ads on billboards or on the sides of vehicles too much attention. A lot of times,...
