Advertising Archives | Narrative Digital Marketing

Heineken’s New Ad Warms Hearts, Makes People Forget Pepsi’s Failure

Heineken’s latest ad Heineken proves that brands can in fact make political and social statements without causing a PR disaster. You’ll recall that just a few short weeks ago, Pepsi rolled out an ad featuring Kendall Jenner taking part in a march. That ad was heavily...

Pepsi Pulls Tone-Deaf Ad After Social Media Backlash

by Liz Da Ponte | News, Advertising, Social Media

File this under, “What were they thinking?!” Pepsi’s latest commercial hit the airwaves yesterday and the backlash was immediate. The commercial was seen as tone-deaf for having borrowed images from recent Black Lives Matter protests. The ad featured Kendall Jenner, a...

Beer Promotion Goes Wrong, Wrecks Havoc During Toronto’s Rush Hour

by Liz Da Ponte | Advertising, Marketing

Torontonians are a fickle bunch. We like to imagine that weâ€™re laid back and relaxed, but really, weâ€™re not. Everyone thinks their neighbourhood is the best, the most chilled out, the one with the most benefits. East End vs West End is a common discussion amongst...

Always Tries to Change what it means to be “Like a Girl”

by Liz Da Ponte | Advertising

Always, the feminine product brand from Proctor and Gamble, has a new ad campaign out around the theme of “Like a Girl.” The first ad challenges the use of the playground taunt and aims to raise awareness of the impact of the phrase on girls as they go...

What if we cared about those living in poverty as much as we care about celebrities?

by Liz Da Ponte | Advertising

I donâ€™t really notice ads much anymore. I have extensions installed in my browser that help block ads from ever being loaded onto a page. While Iâ€™m out and about, I tend not to give ads on billboards or on the sides of vehicles too much attention. A lot of times,...